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Stratify

/ ă…¤Strategic Consultants

Offering

Your One-stop-Shop for Everything Bid Related.

Have a look around, we’re sure we have a service that can improve your Strategic Pursuit. PWIN 🡵

With decades of combined business-winning expertise, our trusted, global team supports critical contracts for some of the world’s most respected organisations. We specialise in delivering winning strategies, leveraging industry best practices, and implementing innovative technologies to secure competitive advantage.

No capture is too big or too small. We’ve successfully developed winning strategies for opportunities ranging from the small, under ÂŁ1 Million, right the way through to the large, above ÂŁ5 Billion.

Stay ahead of your competition with a proactive win strategy that helps you earn the right to win—understanding the competition’s next move helps you stay ahead. Our strategy and competitor intelligence services will help you understand your competitors’ strengths, weaknesses, and your position relative to them. Partnering with us, you’ll better understand the competitive landscape, allowing you to craft targeted strategies that deliver winning results. Our essential services include:

  • Win Strategy Workshops: Leverage our expert facilitation to avoid cognitive bias, bringing objectivity and strategic insights that help you secure a preferred position with your customer.
  • Competitor Intelligence: Access specialised skills and tools without the overhead of an in-house team. Save on operational costs and focus your resources where they drive success.
  • Stakeholder Mapping: Develop a precise understanding of your customer, competitor, and cost landscape and turn that knowledge into actionable insights that lead to a winning strategy.
  • Positioning to Win: Precise 3 point estimates of up to 5 competitors, producing landing zones across 3 scenarios for both Non-Price (Technical scores) & Total Price. These bespoke, dynamic models are tailored to each capture, leveraging real data to understand how the competition is likely to bid. From this, we can help you create a strategy to outmaneuver the competitors.
  • Intelligence gathering and AI analytics provide unparalleled insight into the competition, the customer and the marketplace.

Winning strategic contracts that drive profitable growth is at the core of our expertise. We elevate your competitive position through dynamic, optimised and expertly managed capture that positions your organisation to qualify and win strategically aligned contracts.

Whether you need high-impact interventions or long-term specialist support, our industry leading experts develop and implement best-practice capture plans that seamlessly integrate with your solution, business development, and marketing teams. We specialise in:

  • Capture Strategy Development: Define a clear path to success by understanding client requirements, identifying win themes, and crafting stakeholder resonant strategies.
  • Process Optimisation: Align every phase of your capture process with a clear win strategy to maintain consistent progress and focus.
  • Seamless Handover: Ensure a smooth transition, empowering your team maintain momentum.
  • Worry-free PWin maturation: Outsourcing capture to us whilst you build your team eliminates IR35 and cost risks, helping you maintain a competitive advantage even during peak periods.

Bids often fail because of internal bias. Our independent non-advocate reviews eliminate that bias, providing objective assessments, expert insights, and actionable feedback to make your proposals stronger and more competitive. Our experienced reviewers bring a fresh perspective, spotting opportunities for improvement that your internal teams may overlook. Our services include:

  • Unbiased Perspective: Receive thorough, impartial reviews identifying hidden flaws and missed opportunities.
  • Objective Scoring & Actionable Feedback: Gain valuable scoring insights and receive clear recommendations to increase competitiveness and align your bid with evaluator expectations.
  • Comprehensive Colour Reviews: Our multifaceted approach ensures that all aspects of your bid are addressed, from content quality to compliance.
  • Independent Strategy Reviews: Ensure that your in-house growth and win strategies are based on sound research that differentiates and demonstrates good ROI by having Enable review and enhance your plans.

Today, many businesses face significant barriers to growth. Many organisations struggle with creating truly differentiated offerings, hampered by inefficient or overly constraining processes and a resource to get to the heart of the customer’s problems. Sales leaders worry about disconnects between their accurate pipeline, while budget constraints and insufficient use of technology hinder growth. Moreover, talent scarcity, high turnover, and an over-reliance on a few key individuals make it difficult to maintain a competitive edge. Whilst organisations often recognise many of the problems, it is difficult to identify the root causes when looking from within.

Our Sales Transformation service objectively examines your business’s sales performance, identifying the root causes of problems and addressing them head-on. We focus on unlocking customer value and accelerating business growth through a robust sales strategy.

We deliver an objective assessment, covering every aspect of the sales lifecycle:

  • End-to-End Sales Enhancement: From strategy to organisational culture, we provide a full-scale review that aligns your people, leadership, and processes.
  • Detailed Improvement Roadmap: Actions to increase your competitiveness, mature your pipeline of winnable opportunities and make better use of the talent you have in your sales, capture and bid teams.
  • Customer-Focused Improvement: We drive increased customer engagement and value creation by building a roadmap to grow client relationships and elevate brand perception.

Our Process Improvement services ensure your business is at peak performance by eliminating inefficiencies and aligning processes with proven best practices tested over dozens of the world’s most competitive companies. We help organisations unblock challenges within their capture lifecycle and enhance overall process efficiency.

Specific focus areas include:

  • Stakeholder Management: Ensuring all stakeholders are aligned with your vision. Both internal and external stakeholders have critical roles in the success of your business development investment.
  • Customer Relationship Management: Building relationships that drive success, helping you shape and qualify opportunities to maximise ROI.
  • Capture Lifecycle Optimisation: Enhancing every stage of the capture process to maximise PWin and earn the right to win before the tender is even issued.
  • Qualification Optimisation: Ensuring that you qualify in strategically aligned, deliverable, and profitable opportunities that support further growth.
Example

Position To Win – Service Offering Example

For illustration, below is an example of the PTW service offering. It includes an overview of what to expect from a PTW package, along with the level of effort (in days) each element could take based on the opportunity / capture size. All of our offerings are structured in the same vein, making it easy to understand the value proposition.

Service Offering

Small (30 Days)

Medium (40 Days)

Large (60 Days)

X-Large (80 Days)

Provide Training, Tools & Research

1

1

1

1

Research / Data Collection

2

4

8

19

Evaluation Scoring

1

2

2

3

ITx Analysis

2

2

4

4

VFM Design

2

2

4

8

Budget Analysis

2

2

3

5

Competitor Pricing Models

5

10

15

20

Cost Factors / Industry Metrics

1

2

4

5

Price Drivers & Potential Levers

2

2

2

3

PTW Goals

1

1

2

3

Price Objectives / Top Level Strategy

1

1

2

3

Commercial Terms

1

1

1

2

Options & Alternatives

3

3

5

5

“What If” & Sensitivity Analysis

1

2

2

2

Bid Case vs Business Case Models

1

1

1

2

Win/Loss Analysis & Lessons Learned

2

2

2

2

Deliverable

1

1

1

1

Gate Reviews & Collab Sessions

1

1

1

1

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